1
1 markShort AnswerDistribution ChannelsMail Order
Name the channel of distribution that is used for selling goods through mail order.
CBSE Class 10 Marketing and Sales 2019 Question Paper
2019SET-470 Marks120 min31 Questions
Section A
2
1 markMCQMarket SegmentationSegmentation Basics
The breaking of market into smaller units consisting of people with similar tastes and behaviour is called:
(a)Positioning
(b)Target
(c)Segment
(d)All of the above
3
1 markMCQMarket SegmentationPositioning Strategies
Big Bazaar and Reliance have positioned themselves as economical stores. Identify the type of positioning strategy adopted by them.
(a)On the basis of price
(b)On the basis of quality
(c)On the basis of users
(d)On the basis of customer benefit
4
1 markShort AnswerSales ManagementCareer in Sales
Name the highest post in sales to which a sales manager can be promoted.
5
1 markMCQPricing StrategiesCustomer Value
When a product is successfully priced higher than its objective monetary value, then the related customer value is called:
(a)Positive customer value
(b)Negative customer value
(c)Both (a) and (b)
(d)None of the above
6
1 markMCQPersonal SellingSales Process
The first step in the salesperson's overview is:
(a)Prospecting
(b)Qualifying
(c)Placing presentation
(d)Objections and handling objections
7
1 markMCQMarketing MixPromotion Mix
Advertising and sales promotion are the examples of which P of Marketing Mix?
(a)Product
(b)Promotion
(c)Price
(d)Place
8
1 markShort AnswerSalesmanshipProduct Knowledge
What has become almost mandatory for a salesman to facilitate expert discussion?
9
1 markShort AnswerPersonal SellingPre-approach
A list of questions is prepared before selling a product by a salesman. What is it called?
10
1 markMCQMarket SegmentationTypes of Segmentation
Factors like age group, income level and gender are considered in which type of segmentation?
(a)Geographic
(b)Behavioural
(c)Psychographic
(d)Demographic
11
1 markShort AnswerSalesmanshipCustomer Relationships
What is meant by functional relationship?
12
1 markShort AnswerSalesmanshipHandling Objections
During the presentation the customer might show some curiosity or raise certain questions. What is it called?
13
2 marksVery Short AnswerMarketing MixProduct
What is meant by a 'Product'?
14
2 marksVery Short AnswerSales ManagementCareer in Sales
Enlist the range of positions a salesman can achieve in his career.
15
2 marksVery Short AnswerSalesmanshipSales Presentation
How can a salesperson make a presentation more effective?
16
2 marksVery Short AnswerPricing StrategiesNew Product Pricing
Explain the pricing strategy that you will opt to bring out a new product.
17
2 marksVery Short AnswerPersonal SellingApproach
What is meant by 'approach'?
18
2 marksVery Short AnswerPersonal SellingProspecting
Give the meaning of 'prospecting'.
19
2 marksVery Short AnswerPersonal SellingSales Process
List the various steps involved in sales process overview.
20
3 marksShort AnswerMarket SegmentationMarket Segmentation Process
How is segmentation done by marketers? Explain briefly.
21
3 marksShort AnswerSalesmanshipQualities of a Salesperson
Discuss the following qualities of a good salesperson: (a) People skills (b) Communication skills (c) Market information
22
3 marksShort AnswerSalesmanshipInternet and Sales
How has Internet revolution affected the sales in today's era? Explain.
23
3 marksShort AnswerSales ManagementSalesperson's Role
How does a salesperson contribute to revenue generation for the firm? Explain.
24
3 marksShort AnswerPersonal SellingPre-approach Questions
As a salesperson, prepare a list of any six questions for selling a Mixer Grinder.
25
3 marksShort AnswerPersonal SellingProspecting
Explain the characteristics of a good prospect.
26
3 marksShort AnswerMarket SegmentationPositioning Strategies
Discuss the following positioning strategies: (a) Customer benefits, and (b) Different product class
Section B
27
5 marksLong AnswerSalesmanshipHard Skills vs Soft Skills
Distinguish between hard skills and soft skills.
28
5 marksLong AnswerPersonal SellingHandling Objections
Explain the various types of objections.
29
5 marksLong AnswerSales ManagementSalesperson Responsibilities
Explain the following responsibilities of a salesperson: (a) To collect payments, and (b) To build company's image
30
5 marksLong AnswerSales ManagementChallenges in Sales Career
Explain any five job related difficulties in the selling career of a salesman.
31
5 marksLong AnswerPersonal SellingClosing Sales
Explain any five techniques of closing sales.
Frequently Asked Questions
How many questions are in the CBSE Class 10 Marketing and Sales 2019 paper?
The CBSE Class 10 Marketing and Sales 2019 question paper has 31 questions carrying a total of 70 marks.
What is the maximum marks for CBSE Class 10 Marketing and Sales 2019?
The maximum marks for the CBSE Class 10 Marketing and Sales 2019 exam is 70.
How long is the CBSE Class 10 Marketing and Sales 2019 exam?
The CBSE Class 10 Marketing and Sales 2019 exam duration is 120 minutes (2 hours).
Where can I find answers to the CBSE Class 10 Marketing and Sales 2019 question paper?
Padhantu provides complete answers to all questions in the CBSE Class 10 Marketing and Sales 2019 paper. You can read the answers directly on this page. Each question shows the official answer along with chapter and topic information.