Q5
1 markMCQSection A
When a product is successfully priced higher than its objective monetary value, then the related customer value is called:
Pricing Strategies
Customer Value
Options
(a)Positive customer value
(b)Negative customer value
(c)Both (a) and (b)
(d)None of the above
Official Answer
(a) Positive customer value — When a product is priced higher than its objective monetary value (i.e., customers perceive it to be worth more than the actual cost), the customer value is called Positive customer value. The customer feels they are receiving good value for money paid.
Frequently Asked Questions
How many marks does this question carry in CBSE Class 10 Marketing and Sales 2019?
This question carries 1 mark in the CBSE Class 10 Marketing and Sales 2019 examination.
Which chapter does this question come from in Marketing and Sales?
This question is from the chapter "Pricing Strategies" in the CBSE Class 10 Marketing and Sales syllabus.
What topic does this question cover in Marketing and Sales?
This question covers the topic "Customer Value" from CBSE Class 10 Marketing and Sales.
What type of question is this in the CBSE Class 10 Marketing and Sales 2019 paper?
This is a MCQ question from Section A in the CBSE Class 10 Marketing and Sales 2019 paper.