Discuss the following qualities of a good salesperson: (a) People skills (b) Communication skills (c) Market information

Qualities of a Good Salesperson:

(a) People Skills

People skills refer to the ability to interact, understand, and build relationships with different types of customers. A good salesperson:

• Is empathetic and patient
• Understands customer psychology
• Builds trust and long-term relationships
• Adjusts behaviour based on the customer's personality

(b) Communication Skills

Communication skills involve the ability to clearly convey information both verbally and non-verbally. A good salesperson:

• Speaks clearly and confidently
• Is a good listener — understands customer needs
• Uses appropriate body language and eye contact
• Can write effective emails and reports
• Adapts communication style to different customers

(c) Market Information

Market information refers to knowledge about the market, competitors, and industry trends. A good salesperson:

• Is aware of competitor products, pricing, and strategies
• Knows customer preferences and buying patterns
• Keeps updated with new market developments
• Uses market information to position their product better
• Can answer customer comparisons confidently