Q3
1 markMCQSection A
Big Bazaar and Reliance have positioned themselves as economical stores. Identify the type of positioning strategy adopted by them.
Market Segmentation
Positioning Strategies
Options
(a)On the basis of price
(b)On the basis of quality
(c)On the basis of users
(d)On the basis of customer benefit
Official Answer
(a) On the basis of price — Both Big Bazaar and Reliance Fresh position themselves as value-for-money/economical stores, which is price-based positioning strategy.
Frequently Asked Questions
How many marks does this question carry in CBSE Class 10 Marketing and Sales 2019?
This question carries 1 mark in the CBSE Class 10 Marketing and Sales 2019 examination.
Which chapter does this question come from in Marketing and Sales?
This question is from the chapter "Market Segmentation" in the CBSE Class 10 Marketing and Sales syllabus.
What topic does this question cover in Marketing and Sales?
This question covers the topic "Positioning Strategies" from CBSE Class 10 Marketing and Sales.
What type of question is this in the CBSE Class 10 Marketing and Sales 2019 paper?
This is a MCQ question from Section A in the CBSE Class 10 Marketing and Sales 2019 paper.