CBSE Class 10 Marketing and Sales — Market Segmentation

All previous year questions from Chapter: Market Segmentation

5 questions found

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2019(5 questions)

2
The breaking of market into smaller units consisting of people with similar tastes and behaviour is called:
1 mark· A· Segmentation Basics
3
Big Bazaar and Reliance have positioned themselves as economical stores. Identify the type of positioning strategy adopted by them.
1 mark· A· Positioning Strategies
10
Factors like age group, income level and gender are considered in which type of segmentation?
1 mark· A· Types of Segmentation
20
How is segmentation done by marketers? Explain briefly.
3 marks· A· Market Segmentation Process
26
Discuss the following positioning strategies: (a) Customer benefits, and (b) Different product class
3 marks· A· Positioning Strategies