CBSE Class 10 Marketing and Sales — Market Segmentation

All previous year questions from Chapter: Market Segmentation

5 questions found

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2019(5 questions)

2
$The breaking of market into smaller units consisting of people with similar tastes and behaviour is called:$
1 mark· A· $Segmentation Basics$
3
$Big Bazaar and Reliance have positioned themselves as economical stores. Identify the type of positioning strategy adopted by them.$
1 mark· A· $Positioning Strategies$
10
$Factors like age group, income level and gender are considered in which type of segmentation?$
1 mark· A· $Types of Segmentation$
20
$How is segmentation done by marketers? Explain briefly.$
3 marks· A· $Market Segmentation Process$
26
$Discuss the following positioning strategies: (a) Customer benefits, and (b) Different product class$
3 marks· A· $Positioning Strategies$