Q2
1 markMCQSection A
The breaking of market into smaller units consisting of people with similar tastes and behaviour is called:
Market Segmentation
Segmentation Basics
Options
(a)Positioning
(b)Target
(c)Segment
(d)All of the above
Official Answer
(c) Segment — Market segmentation is the process of dividing a heterogeneous market into smaller homogeneous units (segments) of people with similar tastes, needs, and behaviour.
Frequently Asked Questions
How many marks does this question carry in CBSE Class 10 Marketing and Sales 2019?
This question carries 1 mark in the CBSE Class 10 Marketing and Sales 2019 examination.
Which chapter does this question come from in Marketing and Sales?
This question is from the chapter "Market Segmentation" in the CBSE Class 10 Marketing and Sales syllabus.
What topic does this question cover in Marketing and Sales?
This question covers the topic "Segmentation Basics" from CBSE Class 10 Marketing and Sales.
What type of question is this in the CBSE Class 10 Marketing and Sales 2019 paper?
This is a MCQ question from Section A in the CBSE Class 10 Marketing and Sales 2019 paper.