(a) Find the value of x for which is maximum. OR (b) Find the sub-intervals of in which is increasing and decreasing.
(a) Find the value of x for which is maximum. OR (b) Find the sub-intervals of in which is increasing and decreasing.
Using from the previous part.
Part (a): Maximum revenue
- ; setting gives .
- , confirming a maximum. So is maximum at .
Part (b): Increasing/decreasing intervals
- for , so is increasing on .
- for , so is decreasing on .
Marking Scheme
- 1Part (a) — 1 mark: correct and setting it to 0 to get .
- 2Part (a) — 1 mark: verifying via (or sign change) that gives a maximum.
- 3Part (b) — 1 mark: correctly identifying is increasing on .
- 4Part (b) — 1 mark: correctly identifying is decreasing on .
Hint
Differentiate , set for the maximum, and study the sign of on either side of that point for increasing/decreasing behaviour.
Quick Oral Answer
gives as the revenue-maximising increase, with increasing on and decreasing on .
Analysis & Explanation
This part directly applies the first and second derivative tests to the revenue function built in the previous two parts.
Concept
- is a downward parabola; its critical point (found from ) is where the maximum occurs.
- The sign of on either side of the critical point tells us where increases or decreases — positive derivative means increasing, negative means decreasing.
Exam trap
- Students sometimes forget to verify the nature of the critical point using (second derivative test) or a sign chart of , simply assuming any critical point is automatically a maximum.
- In part (b), the open interval must be split precisely at — writing overlapping or incorrect intervals (e.g., including in both) loses marks.
Real-world relevance
- This is precisely how real companies (subscription services, ride-hailing apps, airlines) determine optimal price increases using calculus-based revenue optimisation — a direct application of the derivative test taught here.
Common Mistakes
- 1Finding the critical point but not confirming it's a maximum using the second derivative test.
- 2Writing incorrect or overlapping intervals for increasing/decreasing behaviour around .
- 3Arithmetic slip while expanding , leading to a wrong .
Interesting Facts
Because is a downward parabola, its vertex (revenue-maximising point) can also be found purely algebraically as , matching the calculus answer exactly — a nice cross-check between algebra and calculus.
This exact optimal-pricing technique (maximise revenue = , where quantity is a linear function of price) is the foundation of 'yield management' used by airlines and subscription services worldwide.
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Frequently Asked Questions
How do we know gives a maximum and not a minimum?
Since , which is negative, the critical point corresponds to a maximum by the second derivative test.
Why is the interval split exactly at ?
Because changes sign exactly at (from positive to negative), which is the boundary between increasing and decreasing behaviour.