CBSE Class 12 Business Studies — Marketing Management

Sudha is a corporate executive and has to attend a felicitation function to be held in her office tomorrow. So she decides to colour her hair. On recommendation of her friend, she purchased 'NATURO' hair colour. After reading essential details such as shade, its ingredients, usage instructions and expiry date mentioned on the box, Sudha opened the box. She took out the colour tube and developer bottle from the box and threw away the box. The level of packaging of box thrown away by Sudha was :

State the four functions of marketing that are carried out by 'Eco Care' in the above case.

(a) Explain the following elements of Marketing Mix : (i) Product (ii) Price (iii) Promotion OR (b) Explain the following components of physical distribution : (i) Order processing (ii) Warehousing (iii) Inventory control