During the presentation the customer might show some curiosity or raise certain questions. What is it called?

Handling objections is the fifth step in the personal selling process and is widely considered the most skill-intensive stage. The core insight — that objections signal interest, not rejection — is counterintuitive and frequently tested in CBSE exams. Students must understand that the correct answer to 'What is curiosity or questions during a presentation called?' is objections or customer queries, and more importantly, that a good salesperson treats these as opportunities rather than obstacles. The exam trap here is assuming that objections are negative and should be avoided or deflected; the correct approach is to acknowledge, empathise, and address the objection with evidence or demonstration. In real-world selling, objections can be pre-empted by a strong presentation that anticipates common concerns. For example, if price is typically an objection, a smart salesperson builds a cost-benefit comparison into the presentation before the customer asks. The six major categories of objections — price, product, source, time, need, and competition — each require a distinct response strategy. Beyond sales, this concept applies to everyday persuasion: when someone questions an idea in a group discussion, the effective communicator welcomes the question, validates it, and then provides a reasoned response rather than becoming defensive. Recognising objections as engagement is a life skill that extends well beyond the sales floor.